What You Can Do to Raise Our Brand Value (Part 3)
If our brand image were vague, it would give rise to the risk of our clients having concerns such as the following.
Examples of Clients’ Potential Concerns
By using this manual, you will gain the ability to increase our differentiation from other companies and our brand recognition within the market.
Brand Identity Manual
- Introduction
- Elements That Make Up Our Brand Image
- The Value Provided by JAC Group
- What You Can Do to Raise Our Brand Value (Part 1)
- What You Can Do to Raise Our Brand Value (Part 2)
- What You Can Do to Raise Our Brand Value (Part 3)
- Presenting Our Corporate Logo
- Basic Company Name Display Format
- Format for Exceptions and Examples of What to Avoid When Displaying the Name of Our Company
- Writing About our Headquarters and Offices
- Presentation and Basic Format of Our Group Logo
- Group Company Names: Notation
- Headquarters and Office Names: Notation and Order of Appearance
- Group Listings by Country: Notation and Order of Appearance
- Group Listings by Location: Notation and Order of Appearance
- Special Case: Country Dropdown List (1)
- Special Case: Country Dropdown List (2) Notation According to Font Size
- Special Case: Location Dropdown List (English)
- Special Case: Location Dropdown List (Japanese)
- Consultant Photo Tone and Manner
- For Reference: Example Consultant Photos (Group and Individual)
- For Reference: Example Profile Photos
- Promotional Photo Tone and Manner
- For Reference: Example Promotional Photos
- Tone and Manner of Writing Style
- Examples of Written Expressions to Avoid, and Cautions
- List of Recommended Fonts
- About Our Corporate Colour Palette (Part 1)
- About Our Corporate Colour Palette (Part 2)
- Appendix: Points to Note When Listing Our Offices in Japan
- Appendix: Guidelines Quick Reference Sheet
- Appendix JAC Group — Naming & Designation Usage Guidelines