What You Can Do to Raise Our Brand Value (Part 2)

In order to ensure that our brand identity is being communicated properly, please check advertisements and other media for the following six points.

1. Main Image
   Do the pictures convey an image that is both global and professional?
   
   
2. Catch Copy
   Are you certain that the tone of the tagline is not excessively casual?
   Is the message conveyed in an accurate and straightforward way?
   
   2_To avoid being mistakenly read as “Jack”, put a kana under “JAC”. The letter “J” used in the 　　catchphrase should be in the typeface Noto Sans CJK JP because it resembles the logotype “J” more than the English typeface “Noto Sans’.
   
   
3. Body Text
   Are you certain that the tone of the writing is not excessively casual? Does the written text
   accurately convey the value that we provide, and the fact that we are a company that
   handlesrecruitment of personnel in the medium- to high-income range?
   
   
4. Footer
   Are our company name and the list of group companies displayed in a way that is consistent
   with the rules?
   
   
5. Point Colour
   Are the things that we want to visually emphasise, such as dates and venues, highlighted
   in a vivid colour? Is the colour you are using a stipulated highlight colour?
   
   
6. Overall Composition
   Are you certain that the messaging is not cluttered? Leave one quarter of the paper as blank
   space to reduce the sense of pressure on the reader. Make sure that a legal check is done
   before printing.
   
   
   You can communicate our company’s brand image more effectively by simply checking your work with the use of these six points.