For Reference: Example Promotional Photos
Here are some examples of good promotional photos, and tendencies that should be avoided.
- Bright tone and palette.
- An effective accent colour is used. (The chartreuse of the chair)
- An effective accent colour is used. (The green in the upper right)
- Vibrant overall palette.
- The people in the photo convey a sense of grace and professionalism, as well as global qualities.
- Bright overall tone
- The photo is not suitable as an image pertaining to the target audience, namely the executive class and medium- to high-income businesspeople.
- Image outside actual working hours.
- he image uses the silhouette of a person.
- The photo is blurry.
- The image uses the silhouette of a person.
- The shape and colour of the puzzle piece differ significantly from our company logo.
- The overall tone is dull.
- There is no bright colour.