Promotional Photo Tone and Manner
When using promotional image materials, please pay close attention to tone, manner, and quality, in the same way as when dealing with personnel photos.
When Using Promotional Photos
- The photo conveys an image of an upmarket/executive business setting
- The photo has a global outlook
- The photo conveys a sense of professionalism and grace
- The photo has a vibrant palette; or, a vivid accent colour is used somewhere in the photo
- The quality of the image is sufficient for printing and viewing (high pixel count, high quality)